Android Dev Summit
For Android’s yearly developer summit, our team was tasked to create a flexible brand system that allowed for easy use across a number of platforms & business partners, while still maintaining the personality of Android.
CLIENT:
Android
CONTRIBUTION:
Creative Direction
Visual design
TEAM:
Ella Dobson
Matthew Fernandez
Gica Tam
OUTPUT:
Brand system
Motion
Website
Social media
![](https://freight.cargo.site/t/original/i/fc20cd6789773bb6717969107d8955068fb7b08d05d3fc6e71a6041108f19fb0/Apr-21-2022-19-08-03.gif)
As it became apparent we would need a truly flexible design system, we took a step back to audit the android brand at its core. By doing so we were able to deconstruct and identify each of the visual components, building our system from a baseline grid.
![](https://freight.cargo.site/t/original/i/71d191184549db310802497e0ed409e131fdcb9cb7e76abed3c4693acee7c697/Screen-Shot-2022-04-21-at-7.24.45-PM.png)
![](https://freight.cargo.site/t/original/i/24a522528424e640b831e654dd326a90e92df0135b4f17befd5265f0b3053188/Screen-Shot-2022-04-21-at-7.43.45-PM.png)
From this foundational grid, we added back geometric shapes to reflect basic Android components. Playfully developing compositions that were both functional and dynamic in their structure.
![](https://freight.cargo.site/t/original/i/c9586655b1f7456a674b82af19c59f9db3863bfd76e2da73e70e76660d137602/ADS21_Allsource-10.png)
![](https://freight.cargo.site/t/original/i/05a65a59ee0893755aa35f46cc60d0faf260e58b016a099f5c6ead8844f0b056/ADS21_Allsource-09.png)
![](https://freight.cargo.site/t/original/i/d8fb19a1d2139345ef8395ecceaea78609808fe37622f235f12b92b4fe18c518/ADS21_Allsource-11.png)
![](https://freight.cargo.site/t/original/i/fc20cd6789773bb6717969107d8955068fb7b08d05d3fc6e71a6041108f19fb0/Apr-21-2022-19-08-03.gif)
Expanding these designs into motion allowed our team to add some much needed personality and humanity to the assets.
![](https://freight.cargo.site/t/original/i/993175c20ef6314a6c3bf461b15b889c9627fb28e0efeac526f1e209dc67554e/ADS21-1hr-reminder-Twitter-1200-x-1200-v01.gif)
![](https://freight.cargo.site/t/original/i/eb6538e5ac89834568c1e0504d904f304e3d0afcb80deaca6fee6daacca60a8a/ADS21-Agenda-is-live-1000-x-1000-YT-v01.gif)