CREATIVE DIRECTION
& VISUAL DESIGN




Chrome Dev Summit

Working with the Google Chrome team to execute their yearly developer summit, we looked to add some humanity to the all virtual event. By highlighting a “WiP” aesthetic, we created a fun and engaging brand system.













CLIENT:
Chrome

CONTRIBUTION:
Creative Direction

TEAM:
Ocupop

Peter Van Straten
Misha Townsand

OUTPUT:
Brand system
Motion 
Social media



For the 2021 brand, we chose to highlight the playful energy embedded in the Google Chrome community.  By leaning into a paper-cut like collage,  we established a bright and lively brand mark.  This balanced with detailed linework allowed us to tell rich stories with the illustrations while maintaining a playful abstractness.

This illustration and animation style allowed us to inject a playful energy into assets and communticions thought the event.

Extending this style into the technical sessions, we were able to simply brand a diverse set of content for a cohesive final output.

HELLO@DANIELNICHOLAS.STUDIO