Lazor Office
Charlie Lazor, founder of Lazor Office approached us to help update the Lazor Office brand and digital footprint. Wanting to create a simple canvas for the studio to showcase its work, while introducing a bit of charm.
CLIENT:
Lazor Office
CONTRIBUTION:
Visual Design
Art Direction
UX design
UI design
TEAM:
Sam Solek
OUTPUT:
Brand system
Website
Utilizing the typeface Titillum, which at its origin was thoughtfully designed to adapt and evolve over the years, we found a wonderful duality with the unique spaces the Lazor team creates for their clients.
As a founder of the Minneapolis-based furniture studio Blu Dot, Charlie wanted to maintain a connection to his past studio, therefore we created an alternate mark that utilized a simple circle with the wordmark ever-so-slightly left of center.
