Charlie Lazor, founder of Lazor Office approached us to help update the Lazor Office brand and digital footprint. Wanting to create a simple canvas for the stuido to showcase its work, while introducing a bit of charm.
CLIENT: Lazor Office
TEAM: Sam Solek
Utilizing the typeface Titillum, which at its origin was thoughtfully designed to adapt and evolve over the years, we found a wonderful duality with the unique spaces the Lazor team creates for their clients.
As a founder of the Minneapolis based furniture studio Blu Dot, Charlie wanted to maintain a connection to his past studio, therefore we created an alternate mark that utlized a simple circle with the wordmark ever-so-slightly left of center.