CREATIVE DIRECTION
& VISUAL DESIGN




Lazor Office

Charlie Lazor, founder of Lazor Office approached us to help update the Lazor Office brand and digital footprint.  Wanting to create a simple canvas for the stuido to showcase its work, while introducing a bit of charm.












CLIENT:
Lazor Office

CONTRIBUTION:
Visual Design
Art Direction
UX design
UI design

TEAM:
Sam Solek

OUTPUT:
Brand system
Website



Utilizing the typeface Titillum, which at its origin was thoughtfully designed to adapt and evolve over the years, we found a wonderful duality with the unique spaces the Lazor team creates for their clients.

As a founder of the Minneapolis based furniture studio Blu Dot, Charlie wanted to maintain a connection to his past studio, therefore we created an alternate mark that utlized a simple circle with the wordmark ever-so-slightly left of center.

HELLO@DANIELNICHOLAS.STUDIO